Kudos to the North Logan Library in Cache Valley, Utah on the amazing work it's doing and on the way it's publicizing that to keep growing.
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Marketing tips and trends for libraries and non-profits
Articulating Your Value
"We need to cut costs, so we're slashing your budget. People don't use libraries much anymore; it's faster to get answers online."
"Why are we paying you to put books away and fix copiers? Can't students do that?"
"Why do librarians matter in the 21st century?
"I keep reading articles that say libraries are going away."
Have you ever heard such questions from an administrator, stakeholder, faculty member, dean, or even a friend? Chances are you have, and you've probably replied in one of two ways: You start listing all the little things you do all day (which sounds dull), or you are so taken aback that you can't articulate a satisfactory answer quickly enough (of course, you think of the perfect comeback an hour later).
Every librarian needs to be able to articulate his or her value at any given moment. Otherwise, you lose a chance to explain your work, to advocate for libraries, and to teach someone why the internet can never replace a library. If you cannot explain what your expertise is and why it's vital in two or three brief sentences--in words that your listener will understand and remember--then you need this webinar. This will be an interactive program with individual attention. Each attendee will start by writing a response that they think will work in their own situations, then we'll dissect and rebuild them to make them stronger and more memorable.
By the end of this program, participants will:
Know how to explain their work in a few sentences, without jargon
Be able to articulate their value at a moment's notice
Explain why librarians still matter without being defensive
Be more confident talking about their work
Understand how to defend their budgets if they're threatened
Create strong elevator speeches that are ready to use
|Kathy Dempsey (left) with Stephanie Vance|
"It is the most productive, it is the right thing to do, to build strong children rather than trying to fix broken adults."
United for Libraries has secured $75,000 from the Neal-Schuman Foundation to support library advocacy at the local level for libraries with troubled budgets. The Citizens-Save-Libraries grants will pay for travel and fees to send expert advocates to 20 locations over the course of two years to help friends of the library groups, library directors and trustees develop individual blueprints for advocacy campaigns to restore, increase or save threatened library budgets.
|A scene from 2013's PR Xchange at ALA in Chicago|
|MLS across the decades: 1988, 1994, 2009|
|They're reading MLS in Russia!|
|The first issue I edited, 1994|
+ You've never taken a marketing course.
+ You feel like you're flying by the seat of your pants.
+ You don't have time to dig for how-to info.
+ Your library doesn't have a marketing plan.
+ You don't know how to respond when people say that libraries don't matter anymore because everything's online now.
+ You want to show your administrators examples of others' success stories, so they'll let you try something new.
|Some of the materials from Texas A&M's winning entry, which celebrated George R. R. Martin|
|The black-on-white bumper sticker, shown with a pen to gauge size.|
|Some of the Best of Show winners on display at the 2013 PR Xchange|
|A READ poster from 2013.|
Entries will be evaluated based on content, originality, and design by a team of experts in public relations, graphic design, communications, and marketing who select the winner(s) in each category.
Winning entries will be on display during the PR Xchange program during the ALA Annual Conference in Las Vegas. Awards will be presented to the winners during a Best of Show ceremony on that day. Award winners need not be present to win, but are encouraged to attend.
Online entry forms must be completed, and print work postmarked no later than .
“Our patrons are blown away when they hear about these opportunities, and they bring back positive stories when they return the items,” Nunley said. “I don’t think we could stop this now that it is unleashed!”